Thursday, 27 April 2017
Tuesday, 28 March 2017
How An Engineer From Bangalore Solved A Water Crisis In His Village In 24 Hours?
Water
Crisis is one of the major household problems in the Indian villages.
Unfortunately, even the metropolitan cities now end up with such issues.
However, the question is who is taking the first step in eradicating such never
ending problems?
There is a man from Bangalore who
solved a major water crisis in his village which was burdening the locals from
a long period of time.
Meet Vishnuvardhan from Bangalore,
a Chatbot Developer who took a bold initiative to eradicate the water crisis
from his village - Muddalapuram, Anantapur District, Andhra Pradesh.
Armed with a PG degree in Computer
Science from NIT Surathkal, Vishnu is an R&D member working in a Start-up
at Bangalore. Hailing from a conservative family with traditional values, he
always had an urge to create some value to the society.
March 16th, 2017 - 11 am
Since
September 2016, the village - Muddalapuram, Anantapur District, Andhra Pradesh
was facing a drought and major water crisis. Vishnu’s hometown was no less when
it comes to agricultural problems. The local villagers would travel on wheels
to the nearby towns to borrow water and this process has been continued from a
long period of time.
When Vishnu questioned the local
authorities, they turned deaf to his plea. He was left with two options, leave
his village and head back to his work or take up the issue seriously.
After the local authorities were not serious about the
water crisis in the village, Mr. Vishnu dropped a mail to the ‘Ministry of
Drinking Water and Sanitation’ after coming to about the issue through his
mother and he also added few officials in the list headed back to his
work hoping the Government would solve the Water Crisis in his village.
March 16th, 2017 - 8 pm.
When Vishnu reached Bangalore in
the evening, he had to rush to his office for a client meet up. However, things
turned out to be lucky, when he received a call from a ‘Chief Scientist’ of the
‘Ministry of Drinking Water & Sanitation Department’.
They took the issue seriously by
immediately ordering the AP Government (local authorities) to take action and
also sent few officials to investigate the matter.
The investigating officials tried
to compensate with the existing water sources. Since the issue was already
spread to the central government, they had to replace with a fully functioned
bore well which would feed the entire village in the coming years.
Now, Vishnu’s village was not among
the crisis-stuck ones.
While it has become a fashion for
people to play the blame-game towards the government, politicians etc, here
comes an engineer who has chosen to ‘be the change’.
Vishnu is paving a new example for
today’s gen. Share this story so this can inspire more people to follow his example.
Written By Vishal Aryan
Komara
Digital Marketeer and Content
Writer.
Thursday, 24 November 2016
A Common Man's Take On Demonetization and His Opinion On The Opposition's Drama - True Incident.
Today while I was sipping a hot cup of tea in Indiranagar, Bangalore. I just asked a question to the Shopkeeper about his opinion on the Upcoming Bandh which is on Nov 28th and also as a Common man, what's his take on AAP, Cong and few other politicians like Mamata and few more morons.
He simply told..
Translating to English
"These Bastards have looted the country in the past. And now they are just fearing to accept the fact that, they are going to get screwed due to the demonetisation rules.
They haven't bothered about the common man in the past, neither they have the principles to work for the good.
Yes there are few difficulties, however it's not like we are on the verge of begging. When someone is fighting for a good cause. It's better to support".
What surprised me was, a guy who wasn't highly educated had this kind of understanding and knowledge.
The irony is we have educated morons criticizing the good cause.
And yes the same common man gave this statement.
P.S - You can meet him in Indiranagar opposite to Bata Showroom.
- Vishal Aryan Komara.
Thursday, 10 November 2016
True Story On Corruption Explained By Narendra Modi In The Vigilance Awareness Programme. Must Read!
‘People who do corruption are very creative’. Addressing the gathering Modi said, Politicians are considered to be the most corrupted folks in the society. He was against corruption and also said it can’t be present in the system and it’s therefore necessary to be alert all the time. While endorsing his initiative ‘Digital India’, he quoted - ‘Technology can play a crucial role in bringing transparency in the system.
A Small Anecdote from his Speech -
Once there was a Government Servant who was known to be highly corrupt and unscrupulous. The government had a tough time to replace him in other divisions fearing he would continue corruption over there too. After an intense meeting, few higher officials from the government came up with an idea of transferring him to the railway station. He was appointed as an officer where his duty was to make announcements regarding the departures and arrivals. Those higher officials assumed this would be the only way they could teach him a lesson. They thought he would mend his ways after this change.
However this guy had devious plans to his credit. In the first week, it went on good as he started making the regular announcements. After few days, the game started to begin. His target was the coolies aka ‘porters’. He started to make announcements like - luggage consisting one bag - Rs.5, luggage consisting two bags Rs.10, luggage consisting three bags Rs.15 and so on.
This plan deeply affected the porters as they couldn’t bear the sudden drop of prices. So the entire Porter union thought of meeting this officer and opposing his rules.
The next day when the officer was ready to start his songs, he could sense his plan working as there was a mighty group of porters waiting outside his cabin. The head of the porter union entered his cabin to blurt out their struggles.
Without wasting his time, the officer said - “Let us negotiate a deal and he signed off”.
Moral - People who are corrupt are very creative. And that’s the reason, Mr. Modi while addressing kept on telling, it's very necessary to be alert all the time to eradicate Corruption.
Sunday, 2 October 2016
Learn This Step-by-Step LinkedIn Strategy To Leverage Your Business
The Targeted Audience/Connections
As it sounds, the very first step is to develop the right communication plan with the industry related to your line of business. A new organization should select an advertising campaign which can target the small businesses in the beginning and look for connections which can match their requirements. For Example – If you are targeting to sell a Product or Software which is related to the associate level, selecting the small scale organizations with an Associate level title would be a good start. Grouping according to that will help you leverage your business.
Customer first
Clients are the best people to tell you what kind of customers fit into the high-quality genre. Searching them on LinkedIn according to their criteria is the best method practiced, so it looks like the client is introducing themselves. However, you do all the work for them. Once the customer starts expressing interest in your service, staying in touch again using LinkedIn is highly important and simultaneously doing the status updates and blog posts keeping the Client’s name in networking is a MUST. Sharing the monthly emails regarding the issues the client has solved for the previous customers and the results previously achieved should also be mentioned. Inviting people to frequent webinars can also create a good impact.
Sponsored Updates – Meet your Audience.
It’s tougher to create a good content and make sure it reaches your audience. It seems like an uphill task. However, LinkedIn Sponsored updates could be the best way to implement for achieving that. Though it’s like Google Adwords, you don’t have to distribute your content through Keywords, Search results. However, distribute it through your LinkedIn Business Account. Moving forward, you can set up your company page, create a business account and start conducting campaigns. And once done, targeting your campaign according to your audience is mandatory. For eg – selecting the followers, non-followers, relevant industries, perfect job titles etc.
Followers will anyway have an access to your account. So, it’s better to start focussing on the non-followers who could also turn out be your audience in future. However, it all depends on the content you create and how you set your goals for the same. Apart from that, creating a valuable content with compelling headlines, introduction and including images/media would be perfect. At the same time, paying attention to what works and what doesn’t are equally important and constant engagement with your audience is a must.
Content with a rich value can be easily reachable. However, we have to set few goals before doing it.
A). Help others how to solve their problem and do their job better
B). Establishing you as a Thought Leader in that space
Each criterion naturally leads to more business. If you offer them a rich value, you are getting real results in return.
Going Viral
Posting on LinkedIn would be a highly effective way to market your service. It can reach a wider audience based on the categories chosen. It’s indeed a great way to improve your visibility in a way that would not have been possible on your own Website/Blog or even hyperlinking your Article with your URL. Joining groups and staying active is very crucial. Interacting with your group members and if you aren’t connected, using LinkedIn Inmail is a quick option. Having your own LinkedIn groups can add a higher value so that you would be the best person to choose the relevant audience according to your services.
Summary on your Section
The Summary on your LinkedIn Page/Website is the most overlooked segment. Since the characters are limited to around 2000, addressing the issues should be relevant and service oriented. A lot of people would choose your LinkedIn page over the website for connecting with you in person. Meanwhile, this would be the opportunity for you to introduce yourself to clients and customers. Including your contact information at the end of the summary section would be easy for people to reach you fast.
Connections and then Relationship
Before building your connections through networking, understand that LinkedIn is a Professional Social media platform. It’s Professionals connecting with Professionals. For eg- If you start your business, connecting with people related to your line of business is the first step and then once those connections are made, you can decide as how to nurture those connections to grow the relationship.
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Image best Practices
- While using images for your content make sure you post-medium – zoom pictures to attract more audience.
- If your content demands a few celebrity images according to your relevance, start following it.
- Cluttering of images is something you should avoid. Posting high-resolution pictures would look impressive.
- Avoid posting clip art, brand logos and default images.
- Usage of eye – catching colors to gain user’s attention.
- Trying to engage with your audience like if you are promoting a video clip, try using terms such as ‘Watch’. This would potentially increase your audience.
- Test multiple methods and images per URL, to find out what works the best for marketing your content.
- Your title and the image posted should reflect a relation on your content in such a way that user has to arrive at the post click. So, every click you get is a quality click.
- Use your titles and images to attract the target audience. For eg – ‘4 great tools for single parents’, ‘Women will love this new beauty product’. This will help you ensure that you are attracting the exact audience whom you are looking for.
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It’s not enough to have a great website with a good content anymore. If you are looking for better search engine results for your business, it’s the time to have a look at how social media influences those results.
SEO basically follows two things, using the right keywords and the number of authoritative sites that links back to your content via Backlinks or Inbound links.
Then Social media came and changed everything.
Search engines now also consider the social signals via Facebook likes, +1’s, Retweets and so on to inform their search results.
Here are the few best practices for Social Media SEO –
· Publishing the best Content
· Social Sharing is now easy
· Using Profiles and Images to boost your visibility
· Always hyperlink your page with Google+ which is a part of Google
· Assessing your Social Media Performance
· Link Building such as Directory Submission, Deeplink Submission, and Article Submission on Social media channels is a must. Since Social channels have high authority.
· Try using appropriate keywords in your posts. The Keywords in the Title and the body must reflect each other.
· Your content should be shareable and Searchable. For eg – in Facebook, you can link your timeline with other search engines. The more you hyperlink on different social channels, the more people might share it.
· Local listings/ location are a must. Preferably Google+ and other Social Media sites. This allows customers to visit/review your company directly on Google. In turn, Google recommends businesses/services with the highest review first.
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Labels:
Content,
LinkedIn,
Marketing Strategy,
SEO,
Social Media
Location:
Bengaluru, Karnataka 560008, India
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